What is a sales lead?
A sales lead is a piece of information about who might be interested in purchasing the kind of product or service you offer.
Sales lead is defined in Wikipedia as follows:
A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process.
The sales lead is the basis of new sales. A sales professional will use sales leads to contact potential buyers and talk to them to validate the interest and convert the lead to the next step in the sales process, such as a sales meeting or a closed deal.
Sales leads produced by Esendra
A sales lead produced by Esendra includes information about which company has expressen an interest in you by visiting your website and which persons in the potential buyer's organisation are probably going to make the final decisions.
Kiinnostaako uusasiakashankinta?
Tilaa kirjekurssiTilaa sähköpostiisi ilmainen kirjekurssi B2B uusiasiakashankintakoulu. Opit keinot, joiden avulla löydät uusia asiakkaita ja saat kuumia myyntiliidejä.