Features
Esendra LeadEngine features:
- Identify companies
- Company background information
- Company decision makers
- Define segments of prospects
- Define multiple segments of prospects
- Distribute leads to sales force by region, segment or product category
- Automatically detect buyer interest based on behaviour on your website (we analyze the amount of pages, time spent, last visit and tens of other things)
- Self-learning algorithm that takes your feedback into account
- Lead delivery per email or as XML (for CRM systems)
- Lead delivery within 30-90 minutes from the visit
- Follow good leads for a month (get notified every time the prospect returns to your site)
- Weekly report (personal My Leads report and All Leads report to management)
- Web based user interface (extranet)
Add-on services:
- MarketingDashboard reporting measures how well your Internet B2B markering hits the mark by reporting which companies use your site and what they are interested in
- The content of the lead email can be customized to your needs to include e.g. information about products added into a shopping cart
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